Scott Wittrock
Founder & CEO
Solo founder of Tether. Built to help SaaS founders stop losing customers in the noise. No more choosing between shipping features and customer success.
Learn more →Posts by Scott Wittrock
8 posts in total
How FlowPulse Reduced Churn from 8% to 3% in 6 Months
A solo founder's month-by-month playbook. Real tactics, real numbers, and the exact sequence that cut our monthly churn in half—plus what didn't work.
The First 90 Days — Retention Strategies That Actually Work
70% of your users will vanish in 90 days. Here's the milestone-based playbook solo founders need—Day 1 through Day 90—to stop early customer drop-off and build retention that compounds.
Why We Built Tether — Churn Reduction for Solo Founders
I've worked at companies with amazing CSM teams who always had a pulse on every client. When I went solo, I realized that insight didn't exist for founders like me—and neither did the tools. Here's why we're changing that.
How to Calculate Customer Health Scores for SaaS
A simple 3-metric framework for solo founders. No Gainsight required. Build your customer health score spreadsheet in 15 minutes and start catching at-risk customers before they churn.
5 Churn Prediction Metrics Every Solo Founder Should Track
Cut through analytics paralysis. Most guides list 15+ metrics—solo founders need a minimum viable dashboard. Here are the only 5 metrics that matter, with copy-paste formulas and stage-based benchmarks.
Usage-Based Retention — Beyond Active Users
DAU/MAU is lying to you. Discover the five usage layers that actually predict churn, learn how Slack and Notion measure what matters, and build a retention score that prevents customers from leaving.
5 Warning Signs a Customer Is About to Churn
Learn to identify the early warning signs of customer churn before it's too late. Discover actionable strategies to prevent customer loss and improve retention.
SaaS Churn Benchmarks 2025 — Where Does Your Product Stand?
There's no single 'average' churn rate — and that's exactly the problem. Get data-rich benchmarks by company stage, ARPU, industry, and contract type so you can see where your product really stands.