The Solo Founder's Churn Audit Checklist

10 things to check monthly • From the team at Tether

1. 1

   Failed payment recovery status

   How many failed payments are in retry? What's your recovery rate?

2. 2

   Cancellation flow conversion rate

   Are you capturing reasons? Does your save flow actually save anyone?

3. 3

   Onboarding completion rate

   What % of signups complete your core onboarding steps?

4. 4

   30-day activation rate

   Are new users hitting their first aha moment within 30 days?

5. 5

   Top cancellation reasons

   What do churned customers say when they leave?

6. 6

   Health score distribution

   How many customers are Healthy vs At Risk vs Critical?

7. 7

   Feature adoption rates

   Which features correlate with retained customers?

8. 8

   NPS/satisfaction trend

   Is sentiment improving or declining over time?

9. 9

   Email engagement rates

   Are your product emails being opened and acted on?

10. 10

    Revenue churn vs. logo churn

    Are you losing small accounts or big ones? Different problems.